Trip.com, ASEAN target Southeast Asia as top travel hub in 2025

The company will take advantage of the growing travel market in the region.

Trip.com’s CEO, Jane Sun said that Southeast Asia will be the company’s top travel destination for 2025 and beyond.

Sun shared this during the 2025 World Economic Forum, focusing on the robust growth potential in the regional travel market of Southeast Asia.

Sun and Kao Kim Hourn, secretary-general of the Association of Southeast Asian Nations (ASEAN), explored possibilities for greater alignment between businesses like Trip.com Group and local and regional governments to advance shared priorities.

Kao also shared ongoing travel-related developments in the region, including airport projects and infrastructure upgrades.

“ASEAN is positioning itself as a premier quality tourism destination – one that not only fosters economic growth and job creation but also strengthens cross-cultural connections. We look forward to working with Trip.com in advancing this goal,” Kao said.

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