COTD: Track record top consumers' considerations when engaging with property agents

This was followed by positive online ratings (44%).

The track record and reputation of property agents and their agencies emerged as the top consideration of nearly half of consumers (45%), according to a Council for Estate Agencies (CEA) survey.

This was followed closely by positive online ratings of the property agent by other consumers (44%) and recommendations from friends and family members (43%).

Moreover, consumers were highly aware that agent commission is negotiable to reduce disputes over a property agent’s role (79%).

Further, property agents have clear avenues for improvement, as 43% of consumers believe agents could better understand client needs and offer professional advice.

Beyond initial advice, consumers also want agents to improve by conducting thorough checks for legal compliance (40%) and negotiating better prices and terms (38%).

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