Samsung opens Business Experience Studio in Singapore

The 2,150-square-foot studio aims to provide businesses with hands-on experience using Samsung’s enterprise solutions.

Samsung Electronics Singapore has officially opened its Business Experience Studio, a new space designed to help companies explore how Samsung’s technologies can support digitalisation across different industries.

The 2,150-square-foot studio aims to provide businesses with hands-on experience using Samsung’s enterprise solutions, including integrated hardware, software platforms, and partner technologies.

According to Samsung, the studio houses ten dedicated zones, each demonstrating real-world use cases for sectors such as retail, healthcare, education, hospitality, and public service.

Featured solutions include Samsung Knox for security, SmartThings Pro for automation and device management, and Samsung VXT, a cloud-based digital signage platform.

These technologies are presented in combination with Samsung’s commercial displays, mobile devices, and partner tools tailored to industry-specific workflows.

A key focus of the studio is its integration of Samsung’s technology with local partner solutions. One such example is a “Tap on Glass” contactless payment feature using Galaxy tablets, which demonstrates how payments can be automated without a separate POS system.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia