Great Eastern appoints Adeline Sum as Independent Director

Sum holds no shareholding interest in GEH or its subsidiaries.

Great Eastern Holdings (GEH) has appointed Adeline Sum Wai Fun as a non-executive and independent director effective 1 October.

She has prior experience as a director of a listed company, having served on the board of ComfortDelGro Corporation.

From October 2023 to March 2026, Sum was CEO of NTUC Enterprise Co-operative after serving as its deputy CEO for strategic alignment from January 2017 to September 2023.

She was also CEO of the Singapore Labour Foundation from January 2019 to June 2025.

Her earlier roles also include managing director for corporate strategy at NTUC Fairprice Co-operative from January 2016 to March 2019, and CEO of NTUC Choice Homes Co-operative from April 2012 to February 2017.

Sum holds no shareholding interest in GEH or its subsidiaries and has no relationships or conflicts of interest with existing directors, executives or substantial shareholders.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia