HSBC Life's Prestige Circle to serve high-net-worth needs in Singapore

It combines insurance with advisory, health, and lifestyle services.

HSBC Life Singapore has launched HSBC Life Prestige Circle, a proposition for high-net-worth (HNW) clients that combines insurance with advisory, health, and lifestyle services.

The offering targets HNW and ultra-high-net-worth individuals in Singapore and is designed to support wealth planning, health management, and cross-border financial needs.

In a press release, HSBC Life said the proposition brings together advisory services, concierge access, and wellness and longevity support under a single framework.

The platform is structured around three service areas, namely protecting time, optimising time, and enriching time.

Under protecting time, clients receive access to external specialists covering wealth planning, estate structuring, tax, trusts, global mobility, education, and philanthropy.

Under optimising time, clients gain access to concierge and partner services, including bespoke travel design through Blue Sky Escapes and cultural and wellness experiences at selected Banyan Tree Holdings resorts.

Under enriching time, the proposition includes preventive health and longevity services, with HSBC Life working with Chi Longevity and Raffles Medical Group to provide health assessments, coaching, and risk-based interventions.

The company has also introduced the HSBC Life Longevity Suite within Chi Longevity clinics at Camden and the Four Seasons Hotel Singapore for screenings and follow-up services.

Harpreet Bindra, CEO at HSBC Life Singapore, said clients seek services that extend beyond financial returns and include health, legacy, and lifestyle needs.

The company said the proposition builds on its wealth planning services for long-term protection, intergenerational transfer, and capital preservation.

It also cited research indicating that Singapore holds around 30% of global HNW financial wealth and that insurance markets in the region are expected to reach $1.60t (S$2.05t) in standardised written premiums by 2029.

It added that research shows that 50% of HNW individuals in Singapore value lifestyle or health services within insurance products, whilst 43% prioritise healthcare features.

HSBC Life was named World’s Best Insurance Provider for Wealth Management at the Euromoney Private Banking Awards 2026 and ranked first amongst HNW insurance brands in Singapore in the AFFLUENTIAL WealthLens Report 2025.

(US$1 = S$1.28)

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