MicroFirst creates content for Marina Bay Sands

Company has created gaming content featured on 3,000 slot machines in US casinos.

MicroFirst Inc. announced on Monday that it has completed the creation and installation of gaming system content and digital signage for its first international project at Marina Bay Sands in Singapore. MicroFirst created the game-play animation for 1,400 slot machines and digital signage content to be featured on plasma signs around the property, according to a MicroFirst release Monday.

While this is the first international content project for MicroFirst, they have created gaming system content featured on more than 3,000 slot machines at other Las Vegas Sands Corporation properties including The Venetian and The Palazzo in Las Vegas, and the Sands Casino Resort in Bethlehem, PA.

MicroFirst is distinguished in the gaming industry because of its in-depth gaming knowledge and the fact it creates all graphics, animation, interactive content, and audio with an in-house creative team of artists, animators and musicians. Members of the team draw on their decades of professional experience and educational backgrounds, which includes graduate degrees in fine arts and music composition.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia