Singapore Airlines, CapitaLand start new rewards partnership

The partnership will link the KrisFlyer and CapitaStar programmes.

Commercial real estate giant CapitaLand and flag carrier Singapore Airlines (SIA) have announced the linkage of their respective rewards programmes.

Through this partnership, the miles earned through SIA's KrisFlyer loyalty programme can be redeemed for lifestyle and travel rewards available in Capitaland's CapitaStar programme.

Members can also avail of exclusive CapitaStar rewards through the Kris+ mobile app.

"This partnership with CapitaLand, Singapore's largest retail operator, is a part of our continuous journey to add new partners to our membership ecosystem," said JoAnn Tan, SIA senior vice president for marketing planning.

In turn, CapitaLand Singapore Head of Coalition Reuben Yong said: "We are confident that our collaboration with Singapore Airlines and KrisFlyer will create a more diverse, flexible and holistic experience for more than 1.1 million CapitaStar members."

The conversion programme would also allow KrisFlyer and CapitaStar members to convert between miles and STAR$ through the companies' respective websites and mobile apps.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia