Media & Marketing
MARKETING BRIEFING: The best social media platforms to invest in 2022
MARKETING BRIEFING: The best social media platforms to invest in 2022
An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.
SPH bidding war: Cuscaden counters Keppel with higher offer of $3.9b
The offer is superior to Keppel’s $3.8b.
Keppel stands firm on $2.351 per SPH share offer
Keppel calls its offer compelling and a win-win proposition.
SPH bounces back with 69.8% increase in operating profit
This follows after SPH restructured its media business.
SPH shareholders to push in favor of restructuring
The media business would be transferred to a not-for-profit entity.
SPH drops media business
This is the result of a restructuring effort by the group.
6 of 10 business leaders consume more news because of pandemic
77% believe that COVID-19 can affect their businesses.
Marketing Briefing: 'Go-local' trend rise as pandemic drags on
Local businesses were also supported by the rising cultural sentiment for local brands.
8 of 10 Singaporeans interact with government through Facebook
Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions.
Social ad spends in SG grew 106% YoY in Q2: Emplifi
Globally, social ad spends also rose 50% YoY.
Check out Singapore brands best-loved emojis
And why brands use them.
Chart of the Day: BTS endorsements can increase brand interest in SG by 50%
From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.
SPH appoints Yeoh Oon Jin as new board director
He will also be appointed to the Executive Committee and the Audit Committee.
6 in 10 Singaporeans back criminalising creator, sharer of fake info
Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
How can businesses gear up for the mobile-first world order?
2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly...
Government to support SPH restructuring proposal: Iswaran
The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.
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