DBS Bank taps Ascenda to boost rewards competition

Hong Kong launch begins 27 April as part of phased regional rollout.

DBS Bank has partnered with Ascenda to expand the bank’s premium rewards value for customers in Hong Kong.

This includes the ability to transfer DBS Credit Card rewards currencies (DBS$) into favorite frequent traveller programs to unlock exclusive value on accommodation.

The collaboration addresses the growing consumer demand for more aspirational rewards propositions and unique travel experiences.

The new DBS Credit Card rewards proposition will debut in Hong Kong on 27 April, marking the first phase of its rollout.

Additional launches in other markets across the group will follow thereafter, unlocking enhanced travel value for DBS customers more broadly.

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