OrangeTee undergoes brand refresh after 24 years

The rebranding includes a new logo, slogan, and website, amongst others.

OrangeTee unveiled its comprehensive brand refresh since 2000 which will comprise all brands under OrangeTee Group including OrangeTee Advisory, OrangeTee & Tie, and OrangeTee International.

The rebranding will feature a new vision, mission, slogan, website, and logo, along with a renewed strategic focus on productivity, presence, and partnerships.

The rebranding process involved extensive consultations with stakeholders and a comprehensive internal survey to ensure that the brand identity reflects the company’s core values.

ALSO READ: New CEO Justin Quek aims big brand refresh for OrangeTee

"We’re thrilled to unveil OrangeTee’s brand refresh, signifying our renewed commitment to simplification, accessibility, and empowerment. This marks a strategic pivot towards strengthening partnerships and bolstering our presence in the real estate landscape. Through this revitalised identity, we’re not only simplifying the real estate experience but also fostering a stronger network of collaboration and support, empowering everyone to 'Find Your Place' with confidence and clarity." Justin Quek, CEO of OrangeTee said.

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