SG real estate industry forms property listing alliance

The AfA's goal is to enhance the accuracy of property listings.

Singapore's real estate industry and property portals announced the formation of an Alliance for Action (AfA) on Accurate Property Listings.

The Singapore Estate Agents Organisation, PropertyGuru, and 99.co will co-lead the alliance, with PropNex, ERA, OrangeTee & Tie, Huttons Asia, and SRI as its members. The Council for Estate Agencies will support the AfA under the Real Estate Industry Transformation Map.

"The AfA on Accurate Property Listings seeks to provide a transparent, efficient and reliable property listing search experience for property consumers and their property agents. We are delighted to have the various key stakeholders in the real estate industry coming together and taking ownership to improve the property transaction process for property consumers and property agents," said Executive Director Lim Chee Hwee.

The AfA aims to develop a prototype digital platform to conduct checks on the authenticity of a property listing and assign a unique serial number to each property before it can be published in the listing portals. The AfA plans to design and build the prototype by mid-2022.

Follow the link s for more news on

99.co

ERA Singapore

Huttons Asia

Orange Tee and Tie

PropertyGuru

PropNex

Singapore Real Estate

A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia