Falling interest rates and new home launches to propel July sales

Properties such as LyndenWoods are expected to fuel demand.

New home sales are expected to rebound in July following a quiet month in June, thanks to new property launches and reduced borrowing costs, experts said.

“While some buyers remain cautious amid macroeconomic uncertainties driven by US tariff policies, others are undeterred, encouraged by falling interest rates…. Moreover, more projects are slated for launch, which may spur buying interest,” said Christine Sun, chief researcher and strategist at Realion Group.

Data from the Urban Redevelopment Authority showed that new private home sales, excluding executive condominiums (EC), reached 272 units in June 2025, down 12.8% from the previous month. This was after developers scaled back launches during the June school holidays.

Including EC, new sales still declined 9.2% to 305 units in June.

Wong Siew Ying, head of research & content at PropNex Realty, said the quiet month is expected to be short-lived with sales projected to pick up in July as several new launches are lined up.

LyndenWoods, a recently launched property in Science Park in the RCR, sold over 94% of its 343 units at an average price of $2,450 psf.

“Following the strong performance at the launch of LyndenWoods, we expect that it could help to generate some buzz in the new home sales market over the next few weeks as more launches come up,” Wong said.

Leonard Tay, head of research at Knight Frank Singapore, also said that the new launches in the third quarter are expected to attract homebuyers. Some of these will be in prime areas of Orchard Boulevard, River Valley, Robertson Walk and Zion Road, where there have been limited new launches in the past couple of years.

“So even though the Additional Buyer’s Stamp Duty (ABSD) for foreign buyers continues to deter demand from non-Singapore residents, local homebuyers are expected to support activity in the prime home market segment, largely for their own occupation or to lease as investment properties out to foreign professionals,” Tay said.

Meanwhile, Huttons Asia CEO Mark Yip said that developers appear more confident in the market based on participation and bids for GLS sites in recent months.

With this year’s lunar seventh month running from 23 August to 21 September, the July to August period offers a window of opportunity for project launches.

“The competition for buyers among the upcoming launches and the need to sell out before the ABSD deadline will create an urgency to launch as soon as possible. Developers are competing for the first mover advantage to launch and sell ahead,” Yip said.