Private homes launched in June fell dramatically by 46% MoM

Consequently, inventory of launched and unsold units dip by 1% as take-up rate rose to 104%.

A headline total of 1,725 new private residential homes (including 354 EC units) were sold in Jun 12 - down 16% MoM. Excluding EC and landed-units, sales volume fell 19% MoM to 1,346 units.

Units launched in Jun 12 fell a dramatic 46% MoM to 1,295 units, while the take-up rate increased to 104% from 69% last month. As a result, the inventory of launched and unsold units in the market fell 1% MoM to7,011 units.

According to OCBC Investment Research, 1,088 units were sold in the OCR (Outside Central Region) in Jun 12, which points to still healthy momentum in the mass-market segment.

OCR sales were dominated by strong launches at the 610- unit River Isle (S$835 psf median price, 263 units sold) and the 376-unit Sea Esta (S$906 psf, 255 sold). We note that developers held back high-end and mid-tier launches in Jun 12 after sluggish take-ups in the previous month, and that sales volume in these segments were subdued, particularly in the RCR (Rest of Central Region) which fell a whooping 67% MoM to only 118 units sold in Jun 12.

A significant 49% of total sales were attributed to projects newly launched in the month.

"Because of the boost new launches typically have on sales figures, we judge that the slowdown in momentum, particularly in the high-end and mid-tier segments, could be stronger than the headline numbers suggest. However, we note that sales volumes in the mass-market continue to hover around 1k per month, underscoring the impact of a continued highly liquid environment," said OCBC.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia