Physical stores vs e-commerce: Which do Singaporeans prefer?

Over half of Singaporeans want to shop in-store and finish online, or vice versa.

Consumers in Singapore prefer e-commerce and physical stores equally, according to Adyen's Retail Report.

Based on the report, nearly two-thirds (64%) of consumers in Singapore will be more loyal to brands which allow them to shop in-store but finish their purchase online, or vice versa.

Singaporeans' preference, however, changes depending on what they are purchasing.

For groceries, more consumers (60%) prefer in-store shopping than online (39%).

When buying beauty products, however, they prefer shopping online (51%) than going to physical stores (34%).

When spending on holidays and entertainment, most Singaporeans (79%) also prefer to do transactions online.

On buying clothes and tech products, Singaporeans favour in-store (51%, 45%) and online shopping (47%, 49%).

Follow the link for more news on

Chart of the Day

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia