SeaLead COO Cho Kit Wei steps up as CEO amidst softer global shipping demand

The 20-year veteran takes over on 2 March to navigate weaker volumes and global trade swings.

SeaLead has appointed Cho Kit Wei as its new CEO, effective 2 March 2026. Cho, who has been the company’s COO since 2021, brings more than 20 years of experience in the shipping industry, the company said in a statement.

Before SeaLead, Cho led teams at Simatech Shipping and Pendulum Express Lines, developing broad experience in global shipping operations.

In comments provided to SeaLead, Cho said he plans to leverage the company’s existing capabilities to navigate a container shipping market experiencing softer demand and shifting trade patterns.

“While challenges exist, there are opportunities to differentiate through service quality and operational excellence,” he said, adding that the focus will be on advancing SeaLead’s growth strategy, strengthening its global position, and delivering value to customers and partners.

SeaLead also expressed appreciation for outgoing CEO Suleyman Avci, noting that the leadership transition will maintain continuity and build on the foundation established under his tenure.

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