QSR Media Asia Conference 2026
QSR Media Asia gathers the industry’s most influential voices to discuss today’s key trends and explore the strategies shaping the next generation of restaurants.
Safe bets are losing bets for the future of QSR brands
Safe bets are losing bets for the future of QSR brands
Simple categories like sauces are being reimagined as strategic growth levers.
Restaurants bet on ‘experience peaks’ to win customer loyalty
Unexpected gestures, even small ones, leave lasting impressions on customers.
Regional scale trumps immediate yield in Asia’s QSR sector
Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.
QSR brands double down on consistency as price increases hit limits across Asia
Frequent pricing swings strain loyalty as consumers tire of ongoing market changes.
Papa Johns scales regional push with localised campaigns and product launches
Collaborations with influencers and brand ambassadors enhance visibility.
Southeast Asia QSRs must brace for tourism-driven demand shifts
The recent decline in Middle Eastern visitors has had a measurable impact on SEA markets.
How CHAGEE turned menu cuts into a growth engine across Asia
At the core of CHAGEE’s strategy is an effort to reposition tea as a lifestyle product.
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