395 views
Photo from ComfortDelGro

ComfortDelGro rebrands to highlight global expansion plans

The company unveiled a new logo and purpose statement.

ComfortDelGro has introduced a new corporate logo and purpose statement as part of its efforts to expand as a global multi-modal transport provider.

“Our purpose statement – Mobility for a better future – drives us to reimagine mobility as a catalyst for positive impact as we accelerate our growth and navigate new horizons. It reflects our commitment to addressing the changing needs of our stakeholders as a global multi-modal transport leader,” Cheng Siak Kian, ComfortDelGro managing director and group CEO said.

The updated logo includes a revised blue hue, a lowercase font, and an arrow motif, which the company says represent reliability, collaboration, and a forward-looking approach.

The rebranding will be rolled out gradually across ComfortDelGro’s global operations.

Join Singapore Business Review community

Follow the link for more news on

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.