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Digital Marketing
September 14, 2026
Xiaohongshu Marketing: How Singapore Brands Can Grow on RedNote (2026)
Xiaohongshu, also known as RedNote or XHS, is where many Chinese-speaking consumers go to decide what to buy, where to eat and what to do. People search it the way others search Google, then save detailed notes from real users before they spend. For Singapore brands in F&B, beauty, education, retail, property and tourism, that […]
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October 26, 2026
ChatGPT Ads in Singapore: What They Are and How to Run Them
ChatGPT Ads became available to Singapore businesses on 23 September 2026, when OpenAI opened the channel across seven Asian markets. You can open a self-serve account, bill in Singapore dollars, and launch a campaign today. The minimum daily budget is SGD 4.00. That is the short version. The longer version matters more, because ChatGPT Ads […]
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October 26, 2026
2027 Singapore Marketing Calendar: Public Holidays and Shopping Dates
The brands that win Chinese New Year start planning in November. The ones that scramble in January pay more for ads, get worse production slots, and launch after customers have already decided where to spend. This calendar puts every date that matters to marketing in Singapore in 2027 in one place: public holidays, long weekends, […]
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September 11, 2026
LinkedIn Ads for B2B: A Complete Guide for Singapore Companies (2026)
For most B2B companies, LinkedIn is the only ad platform where you can say “show this to finance directors at logistics companies with 200 to 1,000 staff in Singapore” and actually mean it. That precision is why LinkedIn clicks cost more than Google or Meta, and why so many B2B budgets get wasted there: expensive […]
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September 11, 2026
Meta Business Suite: How to Use It for Your Business (2026 Guide)
If you manage a Facebook Page and an Instagram account, you have probably bounced between two apps, two inboxes and two sets of insights. Meta Business Suite puts them in one place: schedule posts to both, answer messages and comments from one inbox, and see performance side by side. It is free, and most small […]
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October 14, 2026
Google Merchant Center: Setup Guide for Singapore E-commerce Stores (2026)
If your products are not in Google Merchant Center, they cannot appear in Google Shopping ads, free product listings, or the Shopping tab, which are exactly where shoppers compare prices before they buy. Setting it up is not difficult, but small mistakes (a price that does not match your site, an unclaimed domain, a missing […]
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October 26, 2026
How to Choose a Social Media Agency in Singapore
Update, October 2026: The Productivity Solutions Grant (PSG) closed to new applications on 29 September 2026. Grant support now runs through the EDGE Grant, at up to 50% for SMEs and up to 30% for non-SMEs, within an annual cap of S$100,000. References to PSG below describe the scheme before it closed. Hiring the wrong […]
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October 26, 2026
12 Low-Cost Advertising Ideas for Small Businesses That Actually Work
Update, October 2026: The Productivity Solutions Grant (PSG) closed to new applications on 29 September 2026. Grant support now runs through the EDGE Grant, at up to 50% for SMEs and up to 30% for non-SMEs, within an annual cap of S$100,000. References to PSG below describe the scheme before it closed. Most small businesses […]
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October 26, 2026
Marketing Plan Template: What to Include (With a Free Structure You Can Copy)
Most marketing plans fail for the same reason: they are a list of tactics with no argument behind them. A good plan connects what you want to achieve, who you are trying to reach, what you will say, where you will say it, what it costs, and how you will know it worked. This guide […]
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