SEM Agency in Singapore
Get a search advertising plan matched to your goals and budget. Review the proposed campaigns, tracking, landing-page work and management scope before you commit. Run by an in-house team, with your Google Ads account kept in your name.
13
Year Paid Search & Digital Marketing Experience
1000+
Clients Served
30+
Industries
4.9★
Google Rating
Our SEM Case Studies
As an established SEM Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
TARGET AUDIENCE: B2B
Landscape Industry
Cost Per Lead (CPL) Decreased By 76% in 12 Months
Lead Volume Increased By 210% in 12 Months
TARGET AUDIENCE: B2B
Home Improvement Industry
Cost Per Lead (CPL) Decreased By 76% over 12 Months
Leads Increased By 74% over 12 Months
TARGET AUDIENCE: B2B & B2C
Waste Disposal Industry
Cost Per Lead (CPL) Decreased By 15% over 6 Months
Leads Increased By 18% over 6 Months
What's Included in Our SEM Management
What you receive at each stage of the engagement. Campaign types depend on your goals; we recommend which ones to run in the proposal.
Research and Plan
Before launch: keyword and competitor review, a budget forecast by campaign, and a written campaign plan for you to approve.
Account Setup
Campaign structure, ad copy, extensions, audience and location settings across Search, Performance Max, Display and Remarketing, or Shopping, as agreed in your scope.
Conversion Measurement
Before launch: tracking for forms, calls and WhatsApp in GA4 and Google Ads, with a written list of what counts as a conversion in your reports.
Landing Pages
Pages built or revised by our in-house web team to match the intent behind each ad, so clicks do not land on a slow or generic homepage.
Search-Term Review and Optimisation
Weekly search-term review with negative keywords and match types updated, plus ongoing bid, budget, schedule and ad tests. Every change is logged.
Monthly Reporting
Monthly: spend, conversions, cost per lead and the actions taken, measured against the baseline agreed at the start, followed by a call.
Our SEM Services
Search engine marketing across every Google surface
Google Search Ads
High-intent text ads that capture customers at the moment they search for what you sell.
Performance Max
AI-run campaigns across all Google channels, set up and controlled properly.
Display & Remarketing
Banner and remarketing campaigns to build awareness and bring back visitors who did not convert.
Google Shopping
Product listings with image and price for ecommerce stores, optimised at the feed level.
How an SEM Engagement Works
From your first enquiry to live campaigns, here is what happens and what you see at each step.
1. Send Your Details
Share your website, advertising goals and budget range through the enquiry form.
2. Account and Site Review
We look at your current Google Ads account if you have one, your landing pages and your tracking.
3. Your Proposal
You receive the recommended campaigns, budget requirement, management fee, and landing-page and tracking scope in writing.
4. Setup
Tracking goes in first, then the campaigns and landing pages, so results are measured from day one.
5. Launch and Optimise
Weekly search-term, bid and budget work while the account gathers data in the first weeks.
6. Monthly Review
A report and call covering spend, cost per lead and the next changes we plan to make.
Why MediaPlus
Your Account, Your Data, One Accountable Team
Here is what you can hold us to when we manage your search advertising.
Reporting Against a Baseline
Each month we report spend, conversions and cost per lead against the figures agreed at the start, not impressions you cannot bank.
One Team for Ads and Pages
The same in-house team runs your campaigns and builds the landing pages behind them.
You Own the Account
Your Google Ads account, data and history stay in your name. If you change agency, you keep everything.
Google Partner Expertise
Certified specialists who structure your account to improve Quality Score and cost per click.
A Real Person You Can Call
Clear monthly reporting on spend and results, and a real person you can call when you have questions.
EDGE grant support
Eligible SMEs may receive up to 50% support (30% for non-SMEs) under the EDGE Grant, depending on the activity.
Why Search Engine Marketing Still Delivers the Fastest Results
Search Engine Marketing works because it targets users who are already searching for a solution. When done right, SEM places your brand in front of potential customers at the exact moment they are ready to act.
- High-intent traffic: Reach users actively searching for your products or services, not cold audiences scrolling for entertainment.
- Immediate visibility: Unlike SEO, SEM delivers results quickly while long-term channels continue to compound.
- Fully measurable performance: Track every click, lead, call, and enquiry, so you know exactly what your ad spend delivers.
Frequently Asked Questions
What is SEM, and how is it different from SEO?
SEM (search engine marketing) is paid advertising that puts you at the top of Google instantly, and you pay per click. SEO earns organic rankings over time. SEM delivers fast, measurable traffic; most businesses run both.
How much does SEM management cost in Singapore?
Across the Singapore market, management fees typically run from about S$800 to S$3,000+ per month, on top of your Google Ads budget (usually from around S$1,000/month). This is a typical market range, not MediaPlus pricing. We quote after reviewing your website, goals and current account.
How soon does SEM deliver results?
Almost immediately. Ads can be live and driving clicks within days, with performance improving over the first few weeks as the account gathers data and is optimised.
Do I own my Google Ads account?
Yes. We insist your account, data, and campaign history stay in your name, so nothing is lost if you ever change agency.
Is SEM the same as Google Ads?
Google Ads is the main platform used for SEM, covering Search, Shopping, Display, and YouTube. SEM also includes other paid-search platforms like Microsoft Advertising.
Can I use a government grant for SEM?
PSG closed to new applications on 29 September 2026. Support now runs through the EDGE Grant, at up to 50% for SMEs and up to 30% for non-SMEs, within an annual cap of S$100,000. Support levels differ by activity, so we confirm what applies to your campaign before you apply.
Get a search advertising plan for your business
Contact Us
Share your website and advertising goals. We will outline the recommended campaigns, budget requirement and management scope.