Google Display Ads Agency in Singapore
We are a Google Partner display agency that plans, designs and manages Google Display Network campaigns to put your brand in front of the right audience across 2 million+ sites, apps, YouTube and Gmail, then turns those impressions into measurable leads.
The Advantages of Google Display Ads
Google Display Ads (GDN) differ from traditional Search Ads. Instead of paying per click, you pay per 1,000 impressions (CPM). While CTR may be lower than Search Ads, Display Ads allow you to reach a wider audience across websites and apps.
Reach a Larger or New Audience
Target users based on domains, topics, interests, and keywords. Unlike Search Ads, Display Ads aren’t limited by search volume, letting you reach potential customers anytime, anywhere.
Increase Brand Awareness
Launch new products, services, or promotions effectively. Display Ads allow your brand to appear consistently, boosting recall and visibility among your target audience.
Remarketing Opportunities
Combine Display Ads with Search Ads to retarget users who didn’t convert, keeping your brand top-of-mind and increasing the chance of conversions.
Cost-Effective Ad Spend
Digital Display Ads replace expensive traditional media campaigns (billboards, print). Ads are measurable, flexible, and can be optimized in real-time for maximum ROI.
Track Impressions, Views & Clickthroughs
Measure ad performance with data on impressions, clicks, engagement, and revenue, enabling precise campaign optimization.
Common Marketing Goals for Display Ads
Brand awareness
Brand recall
Nurturing the funnel
Rarely targets conversion
Our Display Services
One team handles strategy, creative and media buying, so your campaigns stay consistent from brief to optimisation.
Display Campaign Management
Full setup and day-to-day management of standard and responsive display campaigns, with audience, placement and bid strategy built around your goal.
Remarketing & Retargeting
Win back visitors who did not convert with sequenced display ads across the web, apps and YouTube, layered on top of your Search campaigns.
Banner & Creative Design
In-house designers produce static, animated and HTML5 banner sets in every required size, plus responsive assets that adapt to any placement.
Programmatic Display
Reach niche audiences using third-party data segments and programmatic buying for B2B and high-consideration products.
YouTube & Demand Gen
Extend display into video and Demand Gen placements to build recall across the screens your audience already watches.
Brand Safety & Exclusions
Curated placement and topic exclusion lists keep your ads off low-quality, fraudulent or off-brand inventory.
Our Google Display Ads Campaign Management Tactics
These tactics are how we deliver excellence for our clients’ Google Display Ads campaigns.
Brand Safety
Questionable domains are automatically excluded so that your brand appear on safe and relevant domains/apps.
Domain Targeting & Exclusion
Google Display Ads can be placed directly on selected domains, if not, we can do the opposite where we specific domains/apps we do not want our ads to appear on.
Topic Targeting & Contextual Keyword Targeting
With a treasure trove of data, there are many ways to find your desired target segment. From the keywords they search on both YouTube and Google, to the kind of content they read, we can group your target audiences based on these permutations.
Frequency Capping
Creative fatigue is real, and we manage this by refreshing the creatives and setting a cap on how often the same ad will be shown to a user.
Creatives Split Testing
With digital ads, we can test if our target audience respond better to different creatives. This is how we improve our CTR and brand recall.
App Targeting & Exclusion
Similar to domains, we can place our display ads on specific apps, if not, we can ensure your display ads do not appear on apps not used by your target segment.
Banner Ads vs Native Ads
Banner ads appear above the fold, which catches the attention of the user immediately. On the flip side, a user can find this distracting. An alternative is native ads, where the ad appears as a sponsored article, native to the user’s experience.
Retargeting
We can also retarget users on apps. If they been to your website and you wish to reach out to them again, our display ads can show on apps they are surfing on.
Why Partner With MediaPlus Digital?
Our clients value our GDN services as we deliver performance marketing that truly contributes to their business growth. Here are several more advantages that we offer.
Google-Partner Expertise
As a certified Google Partner, MediaPlus Digital delivers campaigns with proven strategies and the latest Google Ads knowledge.
In-House Specialists
Our team of Google Ads experts manages campaigns entirely in-house, ensuring quality, accountability, and up-to-date practices.
Proven Track Record Across Industries
From SMEs to MNCs, we craft campaigns that achieve measurable outcomes:
Landscaping (B2B): CPL ↓ 76%, Leads ↑ 210% in 12 months
Home Improvement (B2B): CPL ↓ 76%, Leads ↑ 74% in 12 months
Waste Disposal (B2B & B2C): CPL ↓ 15%, Leads ↑ 18% in 6 months
Full Transparency & Account Access
You retain full control of your Ad accounts and consumer data, while we act as a performance-driven partner to maximize results.
Our Google Ads Case Studies
As an established Google Ads Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
TARGET AUDIENCE: B2B
Landscape Industry
Cost Per Lead (CPL) Decreased By 76% in 12 Months
Lead Volume Increased By 210% in 12 Months
TARGET AUDIENCE: B2B
Home Improvement Industry
Cost Per Lead (CPL) Decreased By 76% over 12 Months
Leads Increased By 74% over 12 Months
TARGET AUDIENCE: B2B & B2C
Waste Disposal Industry
Cost Per Lead (CPL) Decreased By 15% over 6 Months
Leads Increased By 18% over 6 Months
Real Feedback From Our Clients
RatingGreat experience working with Mediaplus thus far. The team is helpful and responsive to our needs - even when certain questions are not in their scope of work. Shoutout to the team working on our account!
Mediaplus Digital was able to setup our new business website up and running despite the very short timeframe we have. We're very satisfied with the professionalism and the responsiveness of Huiling and team even to the wee hours of the night just to cater to our needs. Thank you.
Mediaplus provide a very outstanding services to their client. We strongly recommend them as your website developer. They will not let you down.
Thanks to the team that my website is on the front page and is now more visible. The guys have been rather professional and responsive to any enquiries. Very friendly and easy to work with them. Will continue to seek their service as long as possible 😀
Very good customer service and website is nicely done for customer. Will continue to support them.
Frequently Asked Questions
How much do Google Display Ads cost in Singapore?
Display inventory in Singapore typically costs around SGD 1 to 5 per thousand impressions (CPM), or roughly SGD 0.30 to 1.50 per click, depending on industry and targeting. Most brands start with a media budget of about SGD 1,000 to 2,000 per month to gather enough data to optimise. We recommend a budget based on your goal and audience size, and management fees are quoted separately and transparently.
What is the difference between Google Display Ads and Google Search Ads?
Search Ads are text ads shown when someone actively searches a keyword, so they capture existing demand. Display Ads are visual banners shown across websites, apps and YouTube based on audience interests and behaviour, so they build awareness and re-engage past visitors. They work best together: Search captures intent, Display keeps you top of mind.
Are Google Display Ads worth it for a small business?
Yes, when used for the right goal. Because you pay for cheap impressions rather than expensive clicks, Display is an efficient way for SMEs to build brand recall and retarget website visitors without a large budget. It is less suited to immediate, bottom-of-funnel conversions, which is where Search usually performs better.
What is the Google Display Network (GDN)?
The GDN is Google's network of more than two million websites, apps, YouTube and Gmail where display ads can appear. It reaches around 90% of internet users worldwide, which makes it one of the largest advertising surfaces available to Singapore businesses.
What ad sizes and formats do you create?
We design responsive display assets plus all common fixed sizes, including 300x250, 728x90, 336x280, 320x50, 300x600 and 160x600, in static, animated and HTML5 versions. Responsive ads are the default because they automatically fit the widest range of placements.
How do you stop ads showing on bad websites?
We maintain placement, topic and category exclusion lists, apply brand-safety settings and review placement reports regularly. Low-quality, irrelevant or fraudulent sites are excluded so your budget goes to inventory that protects your brand.
What results can I expect, and how soon?
Display delivers reach and impressions almost immediately, but meaningful performance signals usually emerge after two to four weeks once enough data is collected to optimise audiences, placements and creative. Average display click-through rates sit around 0.35% to 0.50%, with retargeting typically performing higher.
Do you offer remarketing as part of display?
Yes. Remarketing is one of the strongest uses of Display. We build audience lists from your website and YouTube visitors and serve them tailored ads to bring them back, often as a layer on top of your Google Ads campaigns.
Which KPIs do you report on?
Depending on the goal, we report on impressions and reach, click-through rate, cost-per-engagement, cost-per-thousand-impressions, conversions and cost-per-lead. Reporting is transparent and you keep full ownership of the Google Ads account.
Can I use a government grant for display advertising?
PSG closed to new applications on 29 September 2026. Support now runs through the EDGE Grant, at up to 50% for SMEs and up to 30% for non-SMEs, within an annual cap of S$100,000. Support levels differ by activity. Speak with us to check what your project qualifies for.
Do you manage other channels too?
Yes. We are a full-service team covering SEO, SEM, Social Media Ads and web design, so your display campaigns are planned as part of one integrated strategy.
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