Social Media Marketing Agency in Singapore
We are a Meta Business Partner running full-funnel paid social campaigns for Singapore SMEs, with transparent ROAS reporting. Eligible businesses can check EDGE Grant support with us.
Our Social Media Marketing Services in Singapore
Social media marketing (SMM) enables your business to connect directly with your customers on platforms like Facebook, Instagram, LinkedIn, and TikTok.
With a strategic approach, our campaigns can increase your sales opportunities by up to 3x.
What We Run
Most local SMEs spread budget thinly across channels with no shared strategy. We plan, build and optimise each platform around a single funnel so your spend compounds instead of competing with itself.
Facebook & Instagram (Meta) Ads
Lead generation, conversion, catalogue and dynamic remarketing campaigns built on the Meta Conversions API for accurate tracking after iOS privacy changes.
TikTok Ads
Spark Ads, in-feed video and creator-style content engineered for the algorithm, with hooks tested weekly to keep cost per result low.
LinkedIn Ads
B2B lead-gen forms, account-based targeting and thought-leadership campaigns for high-value Singapore and regional buyers.
Creative Strategy & Production
In-house static, carousel and short-form video creative. Creative drives 70 to 80 percent of paid social results, so we treat it as the priority, not an afterthought.
Audience & Retargeting
Lookalike modelling, interest layering and dynamic retargeting to recover cart abandoners and warm audiences who did not convert the first time.
Tracking & Reporting
Pixel and CAPI setup, conversion event mapping and a live dashboard showing spend, ROAS, cost per lead and cost per acquisition in real time.
Why choose MediaPlus as Social Media Services
Our SMM campaign management service helps you to reach your target audience on their favourite social media channels. We help you to find new audiences based on demographics, interests & Lookalike Audiences (LLA) .
Optimal Media Buy
Highly Targeted Outreach
Real Time Dashboards
Dynamic Remarketing Capabilities
How Social Media Marketing Works for Singapore Businesses
01
Identifying & Understanding the Target Audience
We begin by analyzing your product and customer segments. Our team identifies key touchpoints and audience interests to craft precise targeting strategies. Whether through video, carousel, or image ads — your campaign creatives are tailored to resonate with your audience.
02
Determining the Media Buy Strategy
Once targeting is finalized, we optimize your media spend. Our experts secure the best placements and leverage data-driven bidding strategies to maximize ROI.
03
Reaching the Most Profitable Audiences
After conversions are tracked, we use data to build Lookalike Audiences (LLA) — finding new, high-value customers who mirror your best buyers.
Remarketing & Retargeting Campaigns
Remarketing helps re-engage potential customers who have interacted with your brand but haven’t converted.
For instance, if a shopper leaves an item in their cart, we serve them personalized ads to bring them back.
This increases conversion rates while optimizing ad spend efficiency — perfect for eCommerce and lead generation campaigns.
How We Measure Success
We are accountable to the numbers that affect your bottom line
ROAS
Return on ad spend, so you know every dollar in is working harder than the dollar before it.
Cost per lead (CPL)
What it costs to generate one qualified enquiry, driven down through creative and audience testing.
Cost per acquisition (CPA)
What it costs to win one paying customer, the number that decides if a channel scales.
Conversion rate
How well clicks turn into actions, improved with landing page and offer alignment.
Customer acquisition cost
Blended cost across the funnel, tracked against your customer lifetime value.
Lead quality
We track which campaigns produce buyers, not just form fills, and shift budget accordingly.
Why choose our MediaPlus Digital
Our clients trust us as our experienced web design team strives to understand their business's needs. More than just an awesome cover, our websites deliver the desired experience for our clients' target audience. Enjoy a close working relationship when you fly with Mediaplus Digital.
Reasonable Rates
Timely Delivery
Full In-House Team
Social media advertising questions, answered
How soon will I see results from paid social campaigns?
Most SMEs start with a monthly ad spend of SGD 2,000 to 5,000 plus a management fee, then scale once the campaigns prove a positive return. The right number depends on your margins, target cost per acquisition and how quickly you want to grow. We will recommend a realistic starting budget during your free consultation rather than pushing a one-size figure.
How Much Does It Cost To Design And Develop A Website?
Early performance signals such as click-through rate and cost per lead usually appear within 7 to 14 days. Stable, optimised results that you can scale typically take 60 to 90 days, because the platforms need data and we need a few creative testing cycles to find the winning combinations.
Which platform is best, Facebook, Instagram, TikTok or LinkedIn?
It depends on where your customers are and what you sell. Meta (Facebook and Instagram) suits most B2C and local service businesses, TikTok works well for younger audiences and visual products, and LinkedIn is strong for B2B lead generation. We often run a primary channel plus one test channel, then move budget toward whatever delivers the lowest cost per acquisition.
Can I use a government grant for social media ads management?
PSG closed to new applications on 29 September 2026. Support now runs through the EDGE Grant, at up to 50% for SMEs and up to 30% for non-SMEs, within an annual cap of S$100,000. Support levels differ by activity, so we confirm what applies to your campaign before you apply.
Do I keep ownership of my ad account and data?
Always. We set up campaigns inside your own Meta, TikTok or LinkedIn ad accounts, and the pixel, audiences and creative belong to you. If we ever stop working together, you keep every asset and all the historical learning.
What is the difference between social media marketing and social media ads?
Social media marketing is the broader practice of building a brand presence through organic content, community and engagement. Social media ads, also called paid social, is the paid distribution that puts your message in front of targeted audiences for measurable leads and sales. This service focuses on paid social, and we can connect it to organic content where it makes sense.
How do you report on performance?
You get a live dashboard showing spend, ROAS, cost per lead and cost per acquisition in real time, plus a monthly strategy call where we explain the numbers in plain language and agree the next plan. There are no vanity-only reports and no black box.
Do you create the ad creative or do I need to supply it?
We produce it. Our in-house team creates static, carousel and short-form video creative, then tests new concepts every month. Creative drives the majority of paid social performance, so we treat it as a core deliverable rather than something you have to provide.