Lovemère Essentials: Tees that Allow Easy Nursing & Shorts that Stretch with the Bump!
Homegrown maternity and nursing wear brand, Lovemère, launched its new collection, Lovemère Essentials on the 4th of June. Lovemere Essentials are a range of relaxed basics, tops and bottoms especially designed for pregnancy and the postpartum period.
The collection consists of the Hensley crew and long sleeve tees, as well as the Bridget relaxed v-tees and shorts, in a variety of soothing yet playful, neutral and earth tones. Designed for comfort in the hot and humid weather of Singapore and highly functional for work-from home dressing as well as for casual outdoor activities; the clothes are handmade with love using cotton and rayon. The collection features soft and stretchable apparel that is breathable and moisture-wicking – most suitable for wearing in summer conditions.
The cleverly designed tops allow accessibility for the convenience of nursing moms. The Hensley tees feature an overlapping flap, which can be lifted, and the Bridget relaxed v-tees are cleverly fitted with hidden side zippers. With a relaxed fit, the tops drape nicely over the tummy area. For bottom wear, the Bridget shorts come with elastic belly bands to accommodate growing bumps. These shorts can be worn on the hips or under the belly.
“The direction for Lovemère Essentials is ‘gentle and natural’. With the vision to create clothing that is like second skin for moms, we have sourced the most refined and natural fabrics produced by sustainable mills. Our designs are made thoughtfully with the needs of moms in mind – to contour the bumps of their growing bodies. We have worked with sewing masters to determine the most convenient nursing access for each of our tops. Our production team then makes each piece lovingly by hand,” says Florence Tay, 37, Co-Founder and CEO of Lovemère.
The outer wear collection adds on to Lovemère’s growing collection of stylish and comfortable nursing bras, lingerie and tops.
To ensure the safety of its customers, Lovemère has implemented their Personal Concierge service, a delivery service to exchange items to ensure the perfect fit. At a fee of S$9, Lovemere's staff will personally deliver the exchanged item to their customer's doorstep. To learn more or shop for maternity essentials, visit https://www.lovemere.com/.
