Grab is taking everyday convenience to the next level with a wave of new features designed to empower merchants, support drivers, and improve user experience across Southeast Asia. From AI-powered business tools to solo-friendly food delivery and enhanced family safety features, the superapp is redefining how the region moves, eats, and connects.
Smart Tools for Merchants and Drivers
At its GrabX event, Grab launched the AI Merchant Assistant and AI Driver Companion, developed with OpenAI and Anthropic. These intelligent assistants help merchants analyse sales, update menus, and soon, access financing options via GrabFin. Drivers benefit from ride demand prediction and voice-based incident reporting, powered by AI that processes real-time data to enhance navigation and improve GrabMaps.
What is Grab’s AI Merchant Assistant?
It’s a 24/7 digital advisor for small businesses, offering tailored insights and task automation — all within the GrabMerchant app.
How does AI help Grab drivers find more jobs?
It guides drivers to high-demand zones and allows safer, hands-free road incident reporting through real-time voice input.
GrabFood for One: No Minimums, No Problem
Recognising the challenges of solo dining in a region where food is often shared family-style, GrabFood for One makes it easier for individuals to enjoy a meal without worrying about minimum order requirements. Available in six markets, it offers curated, budget-friendly meals with no small order fees and a low fixed delivery charge — a win for both diners and merchant-partners.
Grab AudioProtect: Safer Rides for All
To improve dispute resolution, Grab is introducing AudioProtect, a feature that allows in-app recording of conversations between passengers and drivers (with consent), helping address concerns quickly and fairly.
Grab for Family: Now for Teens
Previously available for elderly family members, Grab for Family now supports teenagers — allowing them to book rides independently while parents monitor trips in real-time. This is a first-of-its-kind service in Southeast Asia, offering peace of mind and autonomy in equal measure.
From AI intelligence to lifestyle innovation, Grab’s latest updates show how technology can drive real-world impact — for individuals, families, and communities alike.
Have a look at our reel and learn how the new app feature can create a safer and more efficient processes for your lifestyle upgrade!
Advertise with Us and See Results Like Never Before
Looking to elevate your brand? Advertise with RTG Media and experience remarkable growth of up to 10x with our targeted PR strategies. Get in touch with us at media@rtgmedia.com.sg or jasmine@rtgmedia.com.sg to see how we can take your business to new heights.
