Can you really get a glimpse into your child or students future? Twinkle Baby founder Jasmine Goh and Gene Story’s Skyler Yu do not think so – they know so!
History is in the works – in a landmark move for the future of personalised education, Twinkle Baby Singapore has partnered with South Korea’s Gene Story to launch a revolutionary programme that allows parents and educators to gain unprecedented insight into a child’s learning potential using genetic science.
Through the integration of Gene Story’s proprietary platforms GENAVI (Gene Navigation Intelligence) and MENABI (Mental & Brain Intelligence Indicator), this initiative aims to redefine how early education decisions are made in Singapore. For the first time, families can understand a child’s cognitive strengths, natural talents, and emotional development profile—before they are subjected to the stress of trial-and-error academic choices, multiple tuition centres, or unnecessary enrichment classes.
The technology behind GENAVI and MENABI enables parents to navigate educational pathways that are genetically aligned with their child’s innate potential. GENAVI provides insights into learning styles, attention span, memory capabilities and areas of cognitive strength, while MENABI focuses on the brain’s emotional and psychological development, offering deeper understanding into how a child interacts with the world.
This collaboration comes at a time when Singaporean families are increasingly overwhelmed by a highly competitive academic environment. Founder of Twinkle Baby Singapore, Jasmine Goh relates, “Parents in Singapore often feel pressure to ‘figure out’ what their child is good at, and end up trying countless academic programmes. This collaboration is about replacing anxiety with clarity, and helping every child thrive by understanding who they are from the inside out.”
Already, Gene Story’s technology is being piloted in schools across Japan, the United States, and Turkey, with notable success in guiding more effective educational planning. Singapore now joins these leading countries in adopting precision education—where data-driven insights allow tailored learning experiences from as early as preschool age.
Twinkle Baby, long known for its commitment to nurturing children through natural and holistic products in Singapore since 1975, now enters the education space as a pioneer in next-generation learning support, bridging science with heart. Through this collaboration, it aims to empower both parents and educators in Singapore to move away from outdated one-size-fits-all approaches and instead embrace scientifically backed personalisation in education.
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