IRVINS x Kuromi: A Sweet & Savoury Popcorn Collab Singapore Can’t Miss
IRVINS, Singapore’s cult-favourite snack brand, has teamed up with Sanrio’s iconic Kuromi to launch its first-ever sweet treat — the Salted Egg Custard Popcorn. Released on 2 June 2025 to celebrate Kuromi’s 20th anniversary, this limited-edition snack blends buttery caramel crunch with IRVINS’ signature salted egg richness, offering a bold, addictive flavour that’s both nostalgic and new.
Each 80g pack retails for S$9, available at all IRVINS outlets, NTUC FairPrice, Cold Storage, and online at eatirvins.sg. Fans of salted egg snacks, caramel popcorn, and Sanrio collectables will love this sweet-meets-savoury surprise.
From 13–22 June, visit the Kuromi x IRVINS Pop-Up at Jewel Changi Airport for themed photo zones, blind-box keychains, a plush eco tote (just S$13.90 with any purchase), and a chance to win exclusive Kuromi x Razer prizes.
IRVINS founder Irvin Gunawan said this flavour was months in the making to honour Kuromi’s playful spirit. Whether you’re a lifelong Sanrio fan or always on the hunt for the latest snack trend, this popcorn is a must-try.
Don’t miss out — shop now and celebrate flavour with a twist.
