8 in 10 Singaporeans would rebook an airline offering quality inflight WiFi

They value connectivity when flying.

Airlines seeking to attract more Singaporean passengers may want to look into improving their inflight Wi-Fi as 74% of them value connectivity when flying.

According to a survey by Inmarsat Aviation, 81% of Singaporean travellers would also rebook an airline based on quality inflight Wi-Fi experiences.

Whilst most Singaporean passengers (83%) connect to inflight Wi-Fi, 51% will not do so if it costs money.

The survey said passengers connect to inflight WiFi to work (43%) while in the air, whislt others just want to entertain themselves (49%) or check the airline app (39%).

“Passenger demand for fast and reliable Wi-Fi has never been higher, so providing access to such services is essential for airlines. This also serves as the foundation to enhance the overall onboard experience through digitalisation, which our survey results indicate will not only be embraced by passengers, helping to drive their future brand loyalty but also unlocks even greater revenue generation opportunities for airlines across the Asia Pacific,” said Inmarsat Aviation's Asia Pacific Regional Vice President, David Coiley.

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