SIA’s new subsidiary airline chooses Boeing 777

The airline’s low cost subsidiary picks the airplane brand behind its versatility and reliability.

Singapore Airlines’ new subsidiary airline has selected the Boeing 777-200 ahead of its launch of commercial flights next year.

The aircraft type was selected following a detailed evaluation. Aircraft will initially be acquired from parent company Singapore Airlines and reconfigured in a new seating layout.

The B777-200’s proven versatility and reliability are key deciding factors in the selection of the aircraft. The B777 family of aircraft has been a mainstay of the Singapore Airlines fleet since its introduction in 1997.

Campbell Wilson, Chief Executive Officer of the new airline, said: “The selection of the initial fleet marks another milestone in the establishment of the new airline. The process is progressing well for our launch next year.”

The new airline, a wholly owned subsidiary of Singapore Airlines, will operate under a no-frills, low-fare model serving medium and long-haul routes. It will be operated independently and managed separately from Singapore Airlines. Details of its branding, products and services, and route network will be unveiled in the coming months.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia