Mastercard targets full SG adoption of ‘Click to Pay’ scheme in next phase of rollout

Instead of card entry, Click to Pay enables digital payments and in-device biometrics.

Mastercard targets full adoption of its Click to Pay password-free and number-free payment scheme in Singapore by 2027, in the next phase of its rollout.

After India, the service will be also rolled out in Malaysia and Vietnam also by 2027 and across Asia by 2030.

Click to Pay allows secure and tokenised payments powered by biometric authentication that eliminates manual card entry and static passwords, which makes checkout faster and safer for consumers, Mastercard said.

Singapore, Malaysia, and Vietnam are driving digitalisation in Southeast Asia, with digital payments expected to account for 94 percent of e-commerce transactions in a market worth $422b (USD325b) by 2028, it added.

Click to Pay could also counter card-not-present fraud with secure tokens and on-device biometrics and ease checkouts for shoppers.

Card-not-present fraud remains seven times higher than in-store, Mastercard said, with global losses expected to surpass $129b (USD100b) by 2029.

Meanwhile, eight in 10 shoppers abandon their carts as nearly half cited checkout frustration.

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