How does digital consumerism affect Singapore hotels?

Find out from ZenRooms' digital marketer for APAC Rina Loh.

Rina is a certified Google AdWords and Analytics professional. After honing her digital marketing skills at one of Asia's leading consultancies, she regularly shares her insights and experience on digital marketing, entrepreneurship and business innovation. In her free time, she manages her food blog.

Rina is one of the speakers at the upcoming SBR Industry Insights Series. Here's more about Rina:

SBR: What are your previous experiences and positions held that contributed to who you are as an entrepreneur today?
I worked my way up and it is quite audacious of me to change career paths. My working experience is quite diverse. After graduating with a diploma in accountancy from Ngee Ann, I went to do events in Republic Poly for Open House, PM Visit, Clean and Green Initiatives etc. After a year, I went to university and worked in Ducktours, relief teaching, tuition and toy shop etc. I was also with two startups dealing with music, mobile advertising etc.

After university, I took on jobs in banking and real estate, where i picked up knowledge and skills in business development, sales, and finance. Then I started my business with clients in finance and e-commerce.

I would like to be in the marketing arena but I did not study marketing. After my startup, I worked in SME companies where I grew my network in the startup space, co-working, bitcoin, makers etc. A few of my friends own restaurants and hence I started my food blog and gained understanding of the F&B industry.

I am a self-taught digital marketer. I worked in a PR company and also in a digital marketing agency, where I was in direct liaison with Google and vested time in digital marketing training.

Other positions held:
UOB - Personal Banker
Courier Man - Managing Director
Happy Marketer - Associate Consultant
ZenRooms - Digital Marketer, APAC (Current)

SBR: What are your key business philosophies?
- Reliable (Honest, working hard, ensure your word is translated to action)
- Excellence (Attention to details, Doing the extra mile)
- Swift (Timely completion)
- Friendly (Open mind, Approachable, Networking)

SBR: Can you give us a glimpse of what you will talk about at the SBR Industry Insights Series?
I will share my insights on the digital marketing aspects of the hospitality industry: Social Media, Paid Media, Inbound Marketing, UI/UX, etc.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

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