Singapore Tourism Board
The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore. It champions the development of Singapore's tourism sector, one of the country's key service sectors and economic pillars, and undertakes the marketing and promotion of Singapore as a tourism destination.
See below for the Latest Singapore Tourism Board News, Analysis, Profit Results, Share Price Information, and Commentary.
Visa and STB partner to boost tourism appeal
Visa and STB partner to boost tourism appeal
Nighttime experiences will get a spotlight under the new agreement.
STB launches tender for 37 Emerald Hill redevelopment
The development is expected to include accessible public spaces and year-round programming for visitors.
Singapore, Princess Cruises to double sailings by 2030 in 3-year deal
Diamond, Sapphire, and Grand Princess ships will operate up to 28-day voyages.
Singapore 2025 arrivals reach 16.9 million as Japan surge leads mix
Total international visitor arrivals grew by 2.3% to reach the 16.9 million milestone.
STB, OpenAI sign MoU to power AI shift in tourism sector
It aims to boost visitor experiences and industry efficiency.
NBA announces multi-year Singapore events with SportSG and STB
The partners will launch the NBA Rising Stars Invitational” in June.
Tourism spend to reach all-time high for 2024
Chinese, Indonesian, and Australian tourists are the top spenders.
Singapore tourism grows with China-led visitor surge in 2024
The surge was due to the 30-day mutual visa exemption with Mainland China
Singapore Tourism Board unveils two initiatives to boost sustainable tourism
Tourist attractions may pursue certification starting in 2026.
SLA and STB award state properties at Dempsey Road for wellness, creativity
Both awarded tenders will offer a tenure of five years, with an option to renew for a second term of four years.
Average hotel room rates drop 0.1% YoY to $282.26 in August
The ARR rose 1.7% MoM.
Singapore tourist arrivals hit lowest record YTD in April
The number of visitors fell to 1.36 million.
Marina Bay Sands, UOB, and STB partner to boost Marina Bay precinct
It aims to elevate Marina Bay’s status as a top lifestyle and business hub.
Average room rate of hotels climb to $298.47 in February
The February record is 9.0% YoY higher.
Singapore targets MICE leadership with latest STB campaign
In June, the STB will release a toolkit for event planning and execution.
Singapore's tourism embraces $1 billion AI boost
AI integration reshapes the local tourism landscape for efficiency and engagement.
Tcube: Driving Singapore's tourism industry forward
As the tourism industry undergoes a digital evolution, businesses face a critical need for innovative solutions to meet evolving consumer demands. Explore how Tcube empowers businesses to navigate this transformative journey with confidence and success.
Commentary
What matters for Singapore’s AI future is consistency, not brilliance
The AI pilot worked. Now comes the real test
Are Singapore startups’ employee incentive plans still competitive?
Singapore’s small exporters need credit that matches their payment cycle
The hidden realities of succession for next-gen heirs
In Asia, fintech leaders must compete on credibility
F1 on a gravel road: Why AI is still stuck in first gear
Why AI blocklists give Singapore firms a false sense of security
When scale arrives before proof: Singapore’s capital allocation question in Southeast Asia