Visa and STB partner to boost tourism appeal

Nighttime experiences will get a spotlight under the new agreement.

Visa and the Singapore Tourism Board (STB) have formalised a partnership to boost Singapore’s tourism appeal through targeted offers, data-driven insights, and co-branded marketing.

Under a memorandum of understanding, the groups will develop travel benefits and experiences across attractions, dining, entertainment, retail, and tours, showcasing local businesses through partnerships with Singapore Airlines’ Pelago and Grab.

The initiative will offer global Visa cardholders exclusive packages at key attractions and promote nighttime experiences in Singapore.

Visa and STB will also leverage Visa’s global cardholder data to identify high-value tourism opportunities and launch co-branded campaigns combining Visa Destinations with STB’s Passion Made Possible brand.

Visa also announced Singapore’s inclusion in its Visa Destinations platform, which will support new partnerships and experiences targeting high-value travellers across the city’s tourism precincts.

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