Sales and marketing salaries rise by up to 15% for job movers in 2024

The increase reflects the continued demand for roles such as business development managers and commercial.

Salaries for sales and marketing professionals in Singapore saw a moderate increase of 10% to 15% for those transitioning to new roles in 2024, according to McKinley's 2025 Salary Guide.

This upward trend reflects the continued demand for revenue-generating sales professionals such as business development managers and those in commercial roles.

However, there was a contraction in traditional marketing roles, particularly within the luxury retail sector, where companies shifted focus towards data-driven strategies, e-commerce, content creation, and marketing automation.

Recruitment processes also lengthened, especially within the technology sector, where it became common for candidates to go through six to eight rounds of interviews.

This reflects the growing emphasis on securing highly skilled professionals who can drive digital-first strategies and deliver measurable business outcomes.

Looking ahead to 2025, this salary growth is expected to continue, particularly for professionals with expertise in AI-driven marketing, predictive analytics, e-commerce, and omnichannel marketing strategies.

Employers seeking to attract and retain top talent must offer a combination of salary growth, career development opportunities, and flexible work arrangements to stay competitive in Singapore’s evolving sales & marketing landscape.

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