Bordier & Cie (Singapore) recognised for banking expertise at SBR International Business Awards 2017

Their winning initiative involved banking with personality.

Bordier & Cie (Singapore) sought to reclaim what it truly means to be a private banker. As a trusted advisor, they aspire to understand their clients’ deepest aspirations and goals.

The firm then developed a personality topology that maps out the individual’s intrinsic goals and needs in life. The bank then acts as a catalyst for the attainment of such life goals by extending those personal philosophies into the investment strategy for each client.

This initiative, a project they call "Banking to Live" won the Banking category at the Singapore Business Review International Business Awards 2017. Cedric Tinguely, chief trader, Bordier & Cie (Singapore), accepted the award on the bank's behalf.

In developing the proprietary algorithm for client mapping, Bordier & Cie (Singapore) noted that their clients bank to live and not live to bank. The bank has undertaken a systematic programme of understanding clients and mapping them to various investments attributes.

Through stringent research, they have developed a proprietary questionnaire that provides a topographical description of clients' personalities.

There are two sets of questionnaires completed by the client. The first one is used to determine the client’s life’s main traits from which the system derives the associated investment strategy (based on primary archetypes). The second determines the client’s risk profile. Combined, it will allow a comprehensive mapping of the client (different risk-based investment styles).

The SBR International Business Awards was held on June 8, 2017 at the Conrad Centennial Singapore.

This year's nominations were judged by a panel consisting of Ng Jiak See, executive director and head of corporate finance advisory at Deloitte Singapore & Southeast Asia; Choo Eng Chuan, ASEAN markets leader and partner, international and corporate tax services at Ernst & Young Solutions LLP; Toh Kim Teck, assurance partner at Foo Kon Tan LLP; and Henry Tan, managing director at NEXIA TS.

Check out the event photos during the awards night here.

If you would like to join the 2018 awards and be awarded as one of the most outstanding international companies in Singapore, please email [email protected] or click here for more information.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia

Top News

Specialty chemicals manufacturing facility on Jurong Island for sale

The fully equipped facility is clean and ready to be recommissioned.

Commercial Property

7 hours ago

September surge masks looming export slowdown to 6% in 2027

Maybank raised its 2026 forecast to 27% from 18% in the same report.Non-oil domestic exports (NODX) growth could slow to 6% in 2027 as supply chain pressures and higher financing costs weigh on shipment momentum, Maybank Research Pte Ltd said.

Economy

11 hours ago

Nearly half of workers report six or more unpaid hours a week, report says