DBS introduces new card design

The bank releases a new card design featuring Singapore’s skyline.

The new POSB Everyday Card, which reflects Singapore’s contemporary look, combines advanced card technology with benefits to further complement Singaporeans' daily spending needs, a DBS report said Tuesday.

The card features ATM function, Ez-Link purse, MasterCard PayPass, and an embedded EMV Smart Chip to bring more convenience and security to cardholders.

Ooi Huey Tyng, Senior Vice President & Head, Cards and Unsecured Loans, DBS Bank, said, “With over 400,000 cardholders, the POSB Everyday Card is testament to the popularity of the Card and the affinity Singaporeans have with the POSB brand. In addition to adding on more cardholder benefits so as to make everyday transactions even more affordable, we also set out to create a card that Singaporeans can take pride in owning.”

As part of the relaunch campaign, the POSB Everyday Card will be the first to use Moove Media’s latest taxi advertising, Moove Jewel, a multi-faceted rooftop display, to showcase its new look from 1 July onwards.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia