DBS launches electronic securities application service

Now customers can subscribe to IPOs even while in bed straight from their smart phones.

Making it easier for investors to subscribe for securities, DBS introduced the mBanking electronic securities application service that will enable customers to make their IPO application via their smart phones while on the go.

First launched on 15 April 2010, DBS’ mBanking service allowed customers to view their banking and credit card accounts, transfer funds and pay bills via their smart phones.

“Our mBanking suite currently has more than 30,000 logins daily. With the mBanking ESA service, our customers will be able to subscribe to IPOs from their mobile phones. We expect the mBanking ESA service to add even greater value to our customers and drive greater usage of our mBanking services,” said Sandeep Lal, Head of Consumer & Internet Banking, DBS Bank.

The application-based mobile banking service is the first in Singapore.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia