Frozen yogurt Menchie to open first Southeast Asian store in Singapore

Menchie’s, a new kind of frozen yogurt experience hailing from California, will open its first Southeast Asia store on 7 December at VivoCity.

Yogurt lovers will be able to select from Menchie’s premium selection of 12 rotating flavors and 44 delicious toppings, and then pay by weight at the counter.

The fully self-serve system guarantees freedom for unlimited combinations bursting with taste and yummy freshness in every bite.

Directly imported from the United States, Menchie’s high-quality yogurt comes from “Happy California cows” not treated with growth hormones (rBST).

The resulting frozen yogurt contains more proteins and calcium along with live and active cultures that help promote a
healthy lifestyle.

To celebrate the opening, Menchie’s will spread smiles with an official Grand Opening Ceremony on 14 December.

Menchie’s new store will be located on level one of VivoCity unit number #01-113/114, right near the Sentosa walkway exit.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia