Fast food chain 4FINGERS buys 50% stake in Australia's Mad Mex

It eyes to accumulate a portfolio of three retail food and beverage concepts.

Fast food chain 4FINGERS has bought 50% of Australia-based Mad Mex as part of a plan to expand in Singapore and Malaysia for the next 12 months.

According to an announcement, the deal closed on September 13th.

Mad Mex CEO and founder Clovis Young will retain management control of the Mexican brand and says he expects to see additional growth in Australia and New Zealand.

He says the brand is currently delivering 4% like-for-like sales growth over the past two quarters.

Together, both brands project total system-wide revenues of over SG$120 million for FY19.

“In 2018 we refocused on our core healthy positioning with the introduction of Kombucha, activated charcoal tortilla, a vegan-friendly Veggie Rancheros protein, and vegan cheese,” Young said. “Mad Mex has always been a favourite of gluten-free, dairy-free customers, but now that we offer our full range in vegan options, we are fast becoming a preferred dining option for the increasingly popular vegan and flexitarian consumers.”

“We are very excited with our investment in Mad Mex and look forward to working with Clovis to further grow this business in Australia and New Zealand and to rollout the Mad Mex brand in Asia,” Vijay Sethu, director of 4FINGERS, said.

“Mad Mex is the second key brand in the 4FINGERS Group. We are currently on the lookout for a third brand to complete this platform; a brand with similar characteristics to 4FINGERS and Mad Mex - strong, established, profitable and fast-growing that is easily scalable and has global potential,” Sethu added.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia