STB, MBS, and UOB launch tourism initiatives for Marina Bay precinct

The initiatives include over 50 exclusive experiences in Marina Bay.

Singapore Tourism Board (STB), Marina Bay Sands (MBS), and UOB joined hands to promote the Marina Bay precinct to locals and tourists.

The parties, in partnership with over 19 stakeholders, will introduce lifestyle and entertainment programmes, including the launch of over 50 exclusive experiences across hotels, attractions, retail shops and dining establishments.

The partnership builds on the marketing efforts of all parties: STB’s Made in Singapore global brand campaign, Marina Bay Sands’ Bay Precinct Strategy, and UOB’s strategy to provide exclusive access to the best Travel, Shop, Dine and Entertainment events across ASEAN.

The tourism initiatives will commence in February to celebrate the Lunar New Year.

Visitors can experience performances such as “The Legend of the Dragon Gate” drone light snow and “Spectra – A Light & Water Show" at the bay.

The partners will also launch more joint marketing campaigns timed with upcoming opportunities in 1Q24, including "Taylor Swift | The Eras Tour in Singapore," and the Rod Stewart “Live in Concert, One Last Time.”

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