SMU launches new major to support digital transformation

The graduates will know how to apply digital technologies to business functions.

The Singapore Management University (SMU) is set to offer a new second major in Digital Business in the coming academic year to train talents with the necessary knowledge and skills and support the country’s business digital transformation demands across industries, the university announced.

This is the first such undergraduate major in Singapore.

According to SMU, the second major aims to produce graduates who are able to apply basic programming skills and have a good understanding of the different digital technologies in use, such as artificial intelligence, cloud computing, analytics, mobile networks, social media, and the Internet of Things.

The graduates will also know how to apply these digital technologies to various business functions in order to create value.

SMU vice provost Venky Shankararaman noted that a multi-disciplinary education is immensely valuable in an increasingly complex world.

“As the industry moves along the broader plan promulgated by the government, we are starting to see strong marketplace demand for graduates familiar with a grounding in the business disciplines, an affinity for technology, some coding and software development skills, and data analytic skills,” Shankararaman said.

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