Global study says a third of tablet users won’t purchase online

They want faster-than-desktop experience and were disappointed.

Compuware Corporation survey reveals that global tablet users have high expectations for web experiences and a third are less likely to make purchases online from companies that don’t meet those expectations.

Tablet users expect websites and transactions to work flawlessly. Their expectations have been shaped in part by years of using powerful PCs to access fast websites delivered by Internet leaders like Amazon and Google The survey reveals that users expect tablets to perform as fast, or faster, than on a desktop or laptop computer at home.

However, the new global survey titled “Engaging the Tablet User: What They Expect from Websites,” reveals that four out of ten global tablet users have experienced a problem when accessing websites. Among those that experienced a problem, two-thirds reported slow load times, and more than four out of ten experienced website crashes or problems with website functions.

Key survey findings include:

- Poor web experiences on tablets impact the bottom line.

- A bad website experience will also drive 46 percent of tablet users to competitive web sites; 35 percent are less likely to visit the problematic web site on any platform; and 33 percent are less likely to purchase from that company. Nearly half of tablet users will retry a web site only once or twice if it did not work initially.

-Tablet users’ web experience expectations are high.

- Almost 70 percent of tablet users expect a web site to load in two seconds or less.

- Website issues are common for tablet users.

- Among those who have experienced a problem, slow load times are the most frequently cited issue (66 percent), followed by site crashes (44 percent), problems with site functions (42 percent) and issues with site format (40 percent).

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia