Yealink picks Singapore for global operations HQ

The new base will oversee its worldwide support, cloud services, and regional engagement.

Yealink has chosen Singapore as the base for its global operational headquarters, expanding its presence in the country as it strengthens its worldwide operations and customer support capabilities.

The communications technology company said the Singapore headquarters will support global market enablement, operational coordination, supply chain collaboration, customer support, and cloud service management.

It will also serve as Yealink's exclusive Asia-Pacific cooperation centre and as an operational centre for Yealink Management Cloud Service (YMCS).

The company said Singapore's legal framework, data protection regulations, and capabilities in cross-border data compliance and privacy governance were key factors in its decision.

Alongside the headquarters, Yealink opened a Customer Experience Center (CEC), where customers and partners can access product demonstrations, solution showcases, training programmes, and collaborative workshops.

"Singapore represents more than a regional office for Yealink. It is an important operational hub that supports our global service capabilities, trusted operations, and localized customer engagement," said Jay Liu, Executive Vice President and Board Secretary at Yealink.

"This new operational headquarters reflects our long-term commitment to building a globally connected, locally responsive, and trusted collaboration ecosystem," Liu added.

The opening ceremony was attended by representatives from the Singapore Economic Development Board (EDB), Microsoft, AVIXA, as well as customers and business partners.