Prudential opens unit trusts to 5,400 agents

The expansion starts in 2027 and adds wealth accumulation products to tied-agency consultations.

Prudential Singapore has announced that all 5,400 of its tied-agency financial representatives will begin offering unit trusts and other wealth accumulation products starting in 2027.

Currently, Prudential customers can only access unit trusts through the company’s dedicated financial advisory arm, Prudential Financial Advisers Singapore (PFA).

With this, Prudential's tied-agency representatives can now distribute unit trusts, complementing its life and health insurance solutions, the insurer said.

The company stated that the move comes in response to rising demand for broader financial advice, allowing clients to discuss protection, health, savings, and retirement planning within a single consultation.

In order to advise customers on unit trusts, the financial representatives will have to complete training and attain Capital Markets and Financial Advisory Services (CMFAS) certification.

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