Making the most out of 3G mobile subscription

These days, people are busier that is why they rely upon their mobile phones for internet accessibility especially for checking of emails. Statistics early this year showed that there are 8.1 million mobile subscribers and 6.2 million of it are 3G users or 77% of the entire population. (Reference: Click Here)

On April 2012, 3G mobile subscription increased to 7.8 million (Reference: Click Here).

On that account, marketers consider this remarkable change in approach because of the accumulating number of mobile internet users. Majority of the population at present are more inclined to updating their Facebook statuses and posting Tweets through their mobile phones rather than desktop computers.

Therefore, it is imperative to reach out to end users via mobile internet.

If past email marketing campaigns are lengthy where most archetypal are comprised of colossal words that leads to an unsuccessful outcome. Oftentimes too, said archetypal aren’t compatible to mobile. Also, normal email marketing format viewed on mobile can be difficult because of lower emory storage of mobile and small screens.

This time around there is a revolutionized tactic in terms of gaining interest of clients through email marketing. There is an application that detects and optimizes a marketing email to any gadget automatically.

If the recipient retrieves the email via desktop, a normal marketing template shows up. However, if the client opens the mail through mobile phone, the email marketing campaign is converted to a banner-like template making it easier for subscribers to load the content and understand the message.

Tailoring content to screens will better equip your audience to engage with your content in a more effective and meaningful way. Additionally it is provided with a one-to-call feature wherein readers can click on the call button that diverts to the telephone line of the marketer.

In this manner it is a more manageable way to connect to consumers and marketers with just one click.

Presently, it is the ideal solution for Singaporean email marketers whose prospects are always on-the-go and rely heavily on their mobile phones.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

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