First women-and-family radio station programmed

Singapore government awards FM92.0 frequency to SPH Unionworks to serve said demographic.

SPH Unionworks beat out 11 valid bids, including those from four other companies -- CMS Media Pte Ltd, MediaCorp Pte Ltd, Singapore Austar Media Group Pte Ltd, and StarHub Ltd.

"The Committee believes SPH Unionworks’ proposal caters to an underserved, niche segment of the population. Existing local radio stations do provide some women and family-related content but none of them are positioned as stations which cater solely to this audience segment," MDA siad in a release.

MDA has held off awarding the remaining vacant FM89.3 frequency since, it said, "other proposals were deemed to be less unique and compelling. This is to give industry players time to develop fresh and innovative concepts that can add further vibrancy to our local radio scene."

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia