Social media help brands connect with their customers

SMWF Asia offers an in-depth insight into how brands and businesses across Asia are using channels like Facebook and Twitter to connect with their customers.

SMWF Asia comes to Singapore on 1-2 September, offering social media marketing advice and in-depth insight into how brands and businesses across Asia are using channels like Facebook and Twitter to connect with their customers, build communities, monitor brand reputation, advertise and even sell their products directly.

Some of the world’s leading social media thinkers will gather to provide discussion and analysis around the unique and diverse regional factors that affect take-up, market development and strategic effectiveness of these techniques.

Covering a number of key issues around the social media space, discussions will feature insight on measuring ROI on B2B and B2C social media activities, integrating relevant channels into your marketing strategy, social CRM, building and managing communities, social shopping, geo-location, measuring and managing reputation, how social media is changing customer behaviour and much, much more.

With a number of high-profile speakers representing leading brands like Google, mixi, Dell, Yahoo, Ogilvy, Nokia, the International Advertising Bureaux and many more, SMWF is designed as an effective forum for building industry connections. The event will include a number of innovative networking sessions and dedicated networking and meeting areas.

Taking connection-building to a more sophisticated, hi-tech level, the now famous SMWF TwitterWall will also be a prominent feature of the show, not only projecting show-related tweets up onto a massive screen, but allowing delegates to access a raft of statistics and infographics detailing who the most influential show tweeters are; even suggesting potential connections relevant to your fields of interest.

With a free-to-attend industry exhibition and Social Media Hub, covering some of the more basic aspects around the effective use of social media, this event is a must for anyone in the region with an interest in the opportunities presented by these additional marketing channels.

Full registration for SMWF also grants delegates entry to another highly relevant, co-locating event, Apps World Asia, which will explore the rapidly expanding Asian apps market, attracting developers, operators, brands and businesses from around the region.

To book your place at this year’s event and save 20% with Singapore Business Review click here and enter the discount code SBR20.