IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms

Media and advertisers can use it to create products for audiences.

The Infocomm Media Development Authority (IMDA) and GfK Media Measurement teamed up to launch the enhanced Singapore TV Audience Measurement (SG-TAM 2.0).

SG-TAM 2.0 consolidates content consumption data across platforms and devices, enabling media and advertising companies to engage and develop products that resonate with target audiences.

SG-TAM 2.0 will cover consumption on platforms like Netflix, Prime Video, Disney+, YouTube, Facebook, and TikTok.

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GfK

Infocomm Media Development Authority

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