ZALORA, adidas partner to launch pop-up store in Singapore

The store in Bugis Junction is open from 3 to 12 August.

E-commerce platform ZALORA and performance and lifestyle apparel adidas collaborated to open The Supermart pop-up store in Singapore to boost the sportswear brand’s presence on the e-tailer’s platform.

In a statement, ZALORA said Supermart features a click-and-mortar experience, allowing customers to browse the store, scan the unique QR codes on each item, cart out through the ZALORA app, and have their orders delivered directly to them.

The store features adidas Sportswear and adidas Originals and over 90 stock keeping units including footwear, apparel, and accessories for men and women.

The Supermart is located at Bugis Junction #02-10B. It is open daily from 3 to 12 August from 11 am to 9 pm.

READ MORE: Maje expands to Southeast Asia with ZALORA

“We are committed to enriching our customers’ experience with our brands, and this pop-up demonstrates ZALORA and adidas’ presence beyond the online space. Shoppers can now enjoy in-person browsing with the convenience of online ordering and delivery,” said ZALORA Regional Commercial Director Eric Cheang.

“This exclusive partnership with adidas in creating this event is the first of its kind, combining one of the best brands and the best digital fashion platform in Singapore to create a unique and memorable experience for shoppers.” said Eric Cheang, Regional Commercial Director, ZALORA.