Higher income ceiling fails to revive dismal EC sales in August

It will take time for new policies to take effect.

More households are now eligible to purchase Executive Condominiums after policymakers lifted the EC income ceiling last month. However, the new policies failed to boost EC sales last month, as buyers continued to absorb the massive stock of ECs still in the market.

A total of 466 ECs were sold in August, relatively flat compared to 495 units in July. Sol Acres, an EC project in Choa Chu Kang, was the bestseller after launching 707 units and selling 259 homes.

“The market did not see a pick-up in EC sales in August following the rise in the income ceiling, probably because buyers still need to take into consideration larger factors including developer track record, finishings, location, the Mortgage Servicing Ratio factor, as well as the nearly 5,000 unsold EC units currently in the market,” said Desmond Sim, Head, CBRE Research, Singapore and South East Asia

Sol Acre’s success could point to a pick-up in market sentiment for ECs, according to Ong Teck Hui, National Director, Research & Consultancy at JLL. However, the market is not as buoyant as before and buyers are more price sensitive.

“The sales take-up for the recently launched ECs are gradual rather than robust, so it remains to be seen whether more buyers will come forward with the raising of the income ceiling,” Ong said.

Although EC sales remain weak, CBRE’s Sim expects full-year EC sales to increase by 5-10%.

“[The increase is] a function of the higher number of EC launches this year and the larger pool of qualifying buyers as a result of the rise in the EC income ceiling,” said Sim.  

Join Singapore Business Review community
Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.