Chart of the Day: Primary sales hit three-year high

Around 2,000 units were sold in April.

Despite the lower new launches in the month, this chart from DBS Group Research shows that April primary sales recorded the third highest primary sales since 2014.

Primary sales in April rose 49% YoY, as private homes sales doubled while Executive Condominiums (ECs) fell 32%.

However, this was 18% QoQ lower compared to the record high sales achieved in Mar 2017, a level not seen since 2014.

"As expected, sales were largely from new project launches such as Seaside Residences (419 units) and Artra (126 units), while sales on existing projects improved, such as Sol Acres (EC; 122 units), Parc Riviera (90) and Commonwealth Towers (85) which were among the top 5 best sellers," DBS Group Research said.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia