Singapore fuels branded home surge with outbound resort capital

The report highlighted Asia Pacific now accounts for 40% of the global branded residence pipeline.

Singapore is playing a critical role as a strategic base for outbound investment into Southeast Asia’s booming branded residences sector, even as the city-state itself maintains limited supply in this property class, according to Savills.

In its report, the firm forecasts a 180% increase in branded residential developments across Southeast Asia by 2031.

It noted that high-net-worth individuals (HNWIs), family offices, and lifestyle-focused investors in Singapore are increasingly targeting branded residential properties in regional resort destinations.

These include Phuket and Bangkok in Thailand, Da Nang and Phu Quoc in Vietnam, Bali in Indonesia, and Kuala Lumpur in Malaysia.

“Singapore, especially, serves as a springboard to regional resort-led projects backed by trusted global and regional hospitality brands,” said Otto Twist, Southeast Asia Director of International Residential Sales at Savills Singapore.

He added that many Singapore-based investors are looking for a combination of lifestyle value, yield, and long-term capital appreciation, and increasingly see hospitality-led real estate as a way to diversify their portfolios.

The report highlighted Asia Pacific now accounts for 40% of the global branded residence pipeline, second only to the Americas.

More than 65% of upcoming supply in the region is resort-based, reflecting demand for leisure-oriented, brand-affiliated living experiences. The average price premium for branded residences in the region rose from 21% in 2023 to 23% in 2024.

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